International Folk Art Market Volume 38.2 Preview

International Folk Art Market

 
COTTON HUIPIL woven by Florentina Lopez de Jesus, Mexico. Photograph © by John Bigelow Taylor.

COTTON HUIPIL woven by Florentina Lopez de Jesus, Mexico. Photograph © by John Bigelow Taylor.

 

With breathtaking views of the Sangre de Cristo Mountains, for twelve years annually, Museum Hill in Santa Fe, New Mexico, has transformed itself into a colorful and lively outdoor world marketplace on Milner Plaza. For 2015, some one hundred fifty artists from fifty-seven countries present their handmade crafts to an audience of over twenty thousand visitors. For one weekend in July, the plaza is a vibrant, even overwhelming commingling of artists and an audience eager to partake of the cultural bounty that personal exchanges like this make possible. There are plenty of children’s events, dancing, a food bazaar, films, and music, but it is the handmade that is the seductive draw, and rightly so. People are still eager to appreciate and perchance to buy the works of individual craftspeople. The United States itself over the last decades has experienced an upswelling of just such an interest in craft made by its contemporary artists. So much so that American corporations have in the last years cannibalized the word ‘craft’ and it is used to define everything from beer to cars. Companies recognized and quickly seized on a powerful zeitgeist of value and authenticity the word communicates. There is a hunger out in the land for that which is real and genuine, and culturally and materially, it now drives for-profit decisions without true attachment to craft’s deeper meanings throughout human history.

 

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Carolyn L. E. Benesh is Coeditor of Ornament and the magazine’s resident expert on contemporary wearable art. This issue she presents to the Ornament readership the International Folk Art Market, now celebrating its twelfth year in Santa Fe, New Mexico. The Market takes place on Santa Fe’s Museum Hill each July with one hundred fifty master artists from around the globe showcasing their handcrafted work. She also, as always, gives her own personal take on the issue in Postscript.