Jewelers at the International Folk Art Market
The International Folk Art Market (IFAM) in Santa Fe, now in its fourteenth year, is an enormously successful market for one hundred fifty artists or collectives from fifty-four countries. Ornament has often covered this event in the past, from 2012 to most recently in 2016 (Ornament Vol. 39, No. 1, 2016). This year, the Ornament staff attended IFAM, where the huge crowds of enthusiastic attendees braved long lines and intermittent rain. The incredible diversity of folk art, live music and good food were more than adequate compensation.
In 2017, both attendance and sales increased over last year. Ninety percent of the money goes home with the folk artists, where these earnings make an important contribution. Some artists saw their sales double, to over twenty-one thousand dollars, a substantial amount for a weekend event but possibly the average, although knowledgeable local observers say some sell far more. One possible downside to IFAM may be that there are now far fewer ethnic art dealers in Santa Fe.
As with well-attended shows, conditions are not good for interviews—veteran members of the press never want to interfere with sales of their subjects, and the close conditions in the tents left little room even to photograph. I chose to cover five jewelers out of about twenty booths that carried jewelry, but was only able to shoot macro images of three of their works. The jewelers we covered came from Ecuador, India, Macedonia, Niger, and Sardinia. Interestingly, a number of the jewelers have partnered with someone in the United States, like Elhadji Koumama of Niger and Jorge Moscoso of Ecuador. This makes sense economically and practically, especially regarding funding and having a wider distribution. Except for Dharmendra Soni, whose work was in the “Enduring Splendor” show at Fowler Museum at UCLA, where he met Patrick Benesh-Liu (Ornament Vol. 39, No. 5, 2017), we did not know any of these jewelers previously.
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Surprisingly, it is perhaps Tuareg jewelry of West Africa that is the most well known in the world market. Elhadji Koumama, like many jewelers from that part of Africa, are often itinerant and have now established themselves in Europe or America, while maintaining a base in Niger or Mali. While many elements of Tuareg jewelry are still derived from traditional symbols like the Agades and other crosses, as well as the talhakimt, other aspects appear to be adaptations to a more Western taste. Dharmendra Soni, from Jaisalmer, Rajasthan, sells a mix of jewelry, both traditional and his own designs, employing casting, repoussé, stampwork, and many other techniques. The other three jewelers, Jorge Moscoso from Ecuador, Katarina Doda of Macedonia and Andrea Usai of Sardinia, all work in filigree. Usai works in gold; Moscoso in gold and silver; and Doda in silver alone.
The use of the filigree technique is widespread, especially around the Mediterranean countries, and in the Iberian peninsula, from where it spread to the Americas. Usai works in both open- and ground-supported filigree, while Doda and Moscoso use openwork filigree. Filigree is a technique that uses the minimum of material for a maximum of volume and lightness. It can consist of only wirework, or it is combined with granules. Because granulation often involves fusion, this may also be utilized by these jewelers. Most filigree consists of unit construction, whereby wire frames contain thinner wire designs within, held in place by tension before soldering. The processing of the wire used in filigree is crucial, involving annealing, straightening, twisting, and flattening. The prepared wire is then shaped or formed, often requiring very delicate work with fingers or tweezers.
Besides the opportunity to see so many handmade crafts from around the world, and meeting their makers, this type of show offers students of craft a chance to see how craftspeople, in this instance, jewelers, treat one technique like filigree in many different ways. Next year the International Folk Art Market meets July 13-15, 2018.
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Robert K. Liu is Coeditor of Ornament and for many years its in-house photographer. His recent book, The Photography of Personal Adornment, covers forty-plus years of shooting jewelry, clothing and events related to wearable art, both in and out of the Ornament studio. A frequent lecturer, some of his topics include precolumbian jewelry, prehistoric Southwest jewelry and ancient Egyptian jewelry. In this issue Liu writes about glass ornaments at The Israel Museum with Jocelyne Okrent, and documents five jewelers who attended the International Folk Art Market in Santa Fe, New Mexico.